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Research notes

Prospecting methods, controls, and measurement

2026-08-24 · Julian Hartwell

New Lead Generation Needs a Learning Budget

Test a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.

2026-08-21 · Julian Hartwell

Trace One Lead Record Through the CRM

Explore how a CRM supports lead generation by tracing an operating record from source capture to closed-loop learning, emphasizing data quality and governe