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Prospecting methods, controls, and measurement

2026-08-26 · Julian Hartwell

How to Cold Email: A Relevance-First Workflow

Learn how to cold email by excluding poor-fit contacts, verifying data, drafting a truthful message, protecting deliverability, and measuring qualified out

2026-08-25 · Julian Hartwell

Salesloft vs. Artisan AI Rep: What Customer Reviews Don't Tell You

A RevOps buyer's honest take on Salesloft vs. Artisan AI rep: why Salesloft isn't a lead generation tool, when to use Sales Navigator exports, how CRM enrichment features matter, and why Salesloft's LinkedIn company page is a useful due diligence signal.