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Research notes

Prospecting methods, controls, and measurement

2026-09-23 · Lena Kovacs

The Feature Checklist Is Dead: Evaluating Agent-Native Prospecting in 2026

Most procurement teams still rank sales engagement platforms on a feature checklist that stopped being the important question years ago. Here's why data source transparency and agent-native workflow fit now matter more than email tracking or LinkedIn tool features — from someone who actually signs the invoices.