Research notes
A RevOps practitioner shares what to look for in a B2B contact data platform before you decide — including the Okki-Go vs Clay question and a lead generation checklist based on real mistakes.
2026-09-03 · Julian HartwellRead the noteA practical look at okki-go from a quality reviewer: how the okki go human review workflow works, how AI sales assistant features fit into an agent-native prospecting workflow, and how to evaluate okki go alternatives.
Compare lead-generation sources by the intent, eligibility, context, permissions, qualification, and measurement evidence they preserve.
Connect lead qualification to calling through documented scope, suppression, disclosures, dispositions, and local legal review.
A Revenue Operations manager shares a practical Salesloft buying checklist built from $47K in documented tool-selection mistakes — covering the Salesloft-Marketo integration, power dialer evaluation criteria, data enrichment and GTM automation, AI sales capabilities, pricing, and implementation.
A quality inspector's look at why sales cadence templates fail, what AI SDR alternatives get wrong, and how intent data and Salesloft fit into a modern B2B sales engagement strategy.
The strongest sales pipeline metrics are the ones that expose material revenue risk while someone can still intervene. For diagnosing whether pipeline will
Assess an agency through data ownership, sender controls, lead acceptance, CRM handoff, reply operations, and auditable metrics.
A sales tech quality auditor's perspective on why Salesloft pricing, Salesforce integration documentation, and platform reliability are worth the premium—plus when to adopt natural-language prospecting for LinkedIn lead generation and cold outreach.
Test a new audience or motion with explicit assumptions, limited exposure, reviewable evidence, and a decision to stop, revise, or operationalize.