Brand Logo

Research notes

Prospecting methods, controls, and measurement

2026-09-11 · Julian Hartwell

Buy Lead Generation Consulting by Evidence

Understand how to buy lead generation consulting services for strategic decisions, not just execution. This guide covers engagement structure, deliverables

2026-09-09 · Julian Hartwell

Show the Assumptions in a Client Cold Email

Use a sample cold email to a potential client as a decision framework: verify fit, state a bounded reason for contact, make a modest ask, and preserve revi